When true fans find the UCL only on paid channels, their next move is clear: search for free illegal streams.

Every season, there are 250,000+ searches. But nothing beats watching the match at a bar: a big screen, no pop-ups, no lag, and, of course, a cold Heineken.

Bar Engine Optimization turned this into an opportunity. We mapped illegal sites, top keywords, and high-demand matches. Whenever someone searched for illegal streams, they saw a targeted Heineken ad redirecting them to a page showing nearby bars streaming the games.

From Piracy to Pints: Hacking the Way Fans Watch Champions League at Bars.